I was over at the Huffington Post website when I read this story. Which turned out to be real.
"People for the Ethical Treatment of Animals (PETA) has launched a marketing campaign to rebrand fish as "sea kittens," a name the organization hopes will increase awareness and make the vertebrates more endearing to those who would eat them."
What!? "Rebrand"?!? I didn't realize that fish needed new PR! Sea kittens?! What?! Seriously? Seriously?!?
The full article can be read here.
Bob Dorough - Fish For Supper (mp3)